Advertiser-Supported Advertising
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Advertiser-Supported Advertising
From AdAge by Steve Rubell
Brands are increasingly launching their own content platforms. Some, such as Budweiser’s Bud.TV, go it alone. Others partner with online media properties. P&G, for example, embedded Capessa inside Yahoo Health.
In the future, some of the more successful marketer-sponsored content sites will accept advertising. The retail space is especially ripe here. Barnes & Noble’s media site in theory could partially support itself by allowing publishers, with whom it already co-markets, to buy ads.
