The Cost Versus Price of Sustainability
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The Cost Versus Price of Sustainability
from Sustainable is Good by Dennis Salazar
What does it cost for a manufacturer to deliver a more sustainable product or package to our retail store shelf and what should the resulting price be to us as consumers?
There is a perception that going green increases a manufacturer’s cost, but does it really? We have found that the answer is, not usually, especially if it is done correctly. There is also an equally inaccurate idea out there that we as consumers are willing and perhaps even eager to pay a premium for a more sustainable product or package. As a consumer who happens to be in the packaging business; the answer is definitely not, unless the higher price is truly necessary and justified.
These perceptions open the door for CPG (Consumer Packaged Goods) manufacturers to quietly raise prices. Today I confirmed what I already suspected. While doing something positive for the environment, going green has become an opportunity for manufacturers to improve the profitability of a mature and perhaps less profitable product.
